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Newly launched camping goods store, Goodwares, pride themselves on providing quality goods for the great outdoors.

We needed to come up with a brand and identity that would convey the quality of the products, along with the team at Goodwares’ love for all things camping.

We worked very closely with the guys behind Goodwares to create a visual identity that suits the high quality offerings to lovers of the great outdoors. We ran with the idea that camping equipment is the heart of the business and this formed the basis of the logo.

The end result is crisp, clean and highly recognisable.

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